How the work actually went

Case studies.

Four engagements, told properly: what the situation was, what we did about it, and what the client’s own reports recorded afterwards.

Lumio

Solar energy · Philippines

AI automationInternal toolingBrandingContent

The situation

A solar company selling to two very different buyers at once — households comparing their electricity bill, and businesses running a procurement process. Enquiries arrived faster than a small team could answer them, and quoting depended on whoever knew the product maths.

What we did

Built AI chatbots for both sides of the funnel: one handling B2C enquiries, another qualifying B2B leads before they reached a salesperson. Automated the internal operations workflow so requests stopped living in a spreadsheet. Then put the product maths into sales calculators, so anyone on the team could size a system and produce a quote without needing an engineer in the room.

Alongside it

Brand, content, and performance work across the same period — an orange-and-blue design system connecting product education, campaign assets, and branded materials.

LIFT — operations requests

Open 3

Supply

Restock request — inverter units

Ops · due Fri

Sales

Quote revision for B2B enquiry

Sales · due Wed

Field

Site survey reschedule

Ops · due Mon

In progress 2

Finance

Reimbursement approval

Finance · today

Supply

Supplier PO follow-up

Ops · today

Done 1

Sales

Dealer onboarding pack

Closed

Representative illustration of the LIFT request flow — structure only. All names, tickets and figures shown are invented for this page; the live system holds Lumio's own data and is not pictured.

Tooling was handed over to Lumio and now runs on their own infrastructure.

Physiaré

Health & wellness · October 2025

PerformanceBrandingContent

The situation

A physical therapy centre with a small budget and a service that people search for at the exact moment they need it — a narrow, high-intent audience rather than a broad one.

What we did

Kept the spend deliberately tight and pointed it at intent rather than reach, with a warm, considered visual language that communicates a clinical service without sounding clinical.

What the report recorded

48.64×reported ROAS

ROAS is revenue against ad spend — it is not profit.

Reported contacts

Where contacts came from

1–29 October 2025

Paid15967.9%
Organic7532.1%

234 contacts in total. Contacts are people who messaged the business, not confirmed sales. Source: Meta report reproduced in the TMNC company profile, p. 44.

Cavella PH

Food & retail · Jul–Oct 2025

PerformanceBrandingContent

The situation

A matcha brand whose customers wanted to ask questions before buying — so the sale started in the inbox, not the checkout.

What we did

Built a matcha-green brand world across product storytelling, social, and merchandise, then ran messaging campaigns designed to open conversations rather than push straight to checkout — because that is where this brand's customers actually start.

What the reports recorded

4.4Kconversations started

4.3Kcontacts

Figures cover 8 Jul – 8 Oct 2025 and include both organic and paid activity. Conversations are not sales.

Reported views

Where views came from

8 July–8 October 2025

Paid1,869,10172.0%
Organic727,35128.0%

2,596,452 views in total. Views include repeat views; they are not unique people. Source: Meta report reproduced in the TMNC company profile, p. 35.

Reported contacts

Where contacts came from

8 July–8 October 2025

Paid2,82666.2%
Organic1,44133.8%

The paid and organic counts sum to 4,267 contacts, rounded to 4.3K in the report. Contacts are not sales. Source: Meta report reproduced in the TMNC company profile, p. 36.

Corset IG

Fashion & retail · September

BrandingContentPerformance

The situation

A shapewear brand with a following but an inconsistent look — the feed didn’t hold together, so neither did the brand.

What we did

Launched a refreshed identity and new Facebook and Instagram visuals, revamped the existing posts to match, then supported it with an awareness campaign so the new look reached beyond the existing following.

What the report recorded

1,806,422people reached

2,837,345impressions

Reach is an awareness measure, not a sales one. The source report does not state the year for this period.

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